Founded by Sabrina Grasso in 2016, Kufu is a French brand that offers upcycled products for a daily zero waste: bi-material pouch, bulk pouch, sachet, purse or washable cotton. 100% made in France, the brand crafted reusable products in order to avoid disposable and support ecology. The brand chose this name with reference to the Japanese concept Kufu which means "to do with the means of the edge". Kufu works with local partners and uses mainly organic raw materials, woven in France and certified GOTS 'such as cotton canvas and recycled fabric scrap. Its principle rests on this foundation: "nothing is lost, everything is transformed".