Created in 2006 by 4 young women who practice an ecological and responsible lifestyle, Mádara is a Latvian brand of innovative organic cosmetics. It offers organic care formulas from medicinal herbs and the riches of nature offered by the hot and cold climate of northern Europe: day cream, purifying foam, exfoliation, night cream ... besides revealing the natural external beauty (skin & appearance), they have a positive impact on the well-being and behavior of the person. The brand also focuses on recycled packaging and environmentally friendly packaging. All  Mádara organic facial and body treatments are untested and Ecocert certified.

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